In-Flight Duty-Free Outside of Airplane

This project starts with a simple question:
Can staring out the window be fun during a long flight?

“When we were children, we used to imagine floating in the sky.

As adults, we can experience the sky as we once imagined.”

Thus, I dived deep:

WHAT CAN A WINDOW BE?

Emirates Airline is the most recognized airline for luxury and high-end customers in the world.

What is included in an extraordinary flight experience?

CONTEXT

Emirates Airline

This project shows how I learned Blender software on my own in 14 days to present my ideas.

Duration
Tools

2024
Blender
Photoshop
Premiere

Emirates Airline is known for offering a luxurious in-flight experience for high-end travelers, whether for business or leisure. These passengers look to services, amenities and advanced technology to make their journey more comfortable and personalized.

Emirates’ ICE (information, connectivity and entertainment) inflight entertainment system sets the airline apart, providing over 6,500 channels of movies, music, and TV. Despite this, their traditional duty-free shopping can feel impersonal and is often overlooked by passengers.

Thus, creating an augmented reality (AR) platform would allow window seat passengers to interact with products seamlessly while enjoying their window view, enriching their overall experience and increasing duty-free sales.

High-End Brand

High-end brands are always seeking new ways to differentiate themselves and capture the attention of affluent consumers.

Luxury brands desire innovative platforms to showcase products in a memorable way, enhancing both engagement and conversion.

Passenger
(General)

Pain Points

Lacking interactivity:
Dearth of immersive, interactive experiences during flight
Static shopping experience:
Passengers often ignore traditional shopping catalogs
Lack of personalization:
Absence of tailored recommendations
Digitized shopping catalogs:
Small screens and even smaller product images
Slow screen response time
Screen brightness affects other passengers

Window Seat Passenger
(Specific)

High-End Brand

Interaction:
Engaging with in-flight services or duty-free shopping
Disconnection:
Absence from entertainment or shopping options when focused on view
Access issues:
Inconvenient to reach restrooms or receive food
Shopping Issues:
Duty-free shopping not optimized for window seat passengers, causing a less engaging experience

Business:
Same old shopping experience leads to stagnation in duty-free sales
Advertising:
Traditional advertising formats, such as in-flight magazines, limit how brands can display their products

Needs

Desire for immersion addressed
Engaging shopping platform
Personalized recommendations
Easy navigation

View:
Enjoy uninterrupted scenic views
Privacy:
Less disruption from aisle traffic

Eye-catching:
Unique strategies to attract affluent consumers
Platform:
Innovative platforms to showcase products in memorable ways

GOALS

Improve personal privacy: Offer AR glasses that allow users to enjoy in-flight services within their own space.
Amplify brand interaction: Create unique opportunities for luxury brands to connect with passengers.
Elevate the luxury travel experience: Differentiate from competitors by providing cutting-edge technology and service to enhance consumer loyalty.